I started the business as I have always had a passion for fashion from the day I started in the shoe industry and have never really looked back!

​I grew up in Denmark but moved to the UK when I was offered a job to help set up a couple of shops for a Danish brand in both London and Sheffield. After working for some lovely fashion brands over the years in the UK, I finally took the jump to start my own independent store, which is the best thing I have ever done.

For over 10 years the Nelle DK store has been based at the popular shopping and eating destination of Drove Orchards in Thornham, on the North Norfolk coast. It's a great place to visit for the day to browse the shops and grab a bite to eat.

​I love getting to know people and what they like, so I can help them in their outfit choices, may it be for topping up the seasonal wardrobe, wedding or clothing for everyday chic! I take pride in looking after all my customers whether it being young or old, as us women always like to look our best!!

Jeanett xx